Queue-management firm Tensator announced it has helped long-standing British tea brand Tetley cause a stir in Kuwait’s supermarkets, by using its Virtual Assistants to promote tea.
Tensator’s Virtual Assistant Ultra model has been installed at 10 Co-op stores across the country, and brings the mechanism of Tetley’s drawstring teabags to life with a live demonstration.
Currently in stores in Jahra, Defence, Madina Saad, Sulaibhikhat, Adan, Qusoor, Rumaithiya, Rikka, Fahaheel and Salmiya, the 50-by-50 cm unit is designed for retail shop floor promotions, and to create a buzz around a particular product.
Tetley’s parent company, Indian tea giant Tata Global Beverages, said it was attracted to the Tensator Virtual Assistant Ultra because of its ability to interact and create a wow factor in store.
"This is a first for supermarkets in Kuwait and the wider Middle East, and the Virtual Assistant experience is very life-like and unique," Danny Finney, commercial director for Tata Global Beverages in the Middle East, said in the announcement. "As a brand, Tetley has a long history of innovation, so we think it’s a perfect fit to use state-of-the-art technology to demonstrate our revolutionary drawstring teabag."